Guides
Go-to-market guides for indie founders
Practical playbooks for launching, promoting, and growing your app without enterprise budgets or enterprise-sized teams. Every guide is written for someone shipping solo or on a small team, with a small budget and limited hours.
The fundamentals
No matter what kind of app you are building.
Where indie devs find their first 100 users
Channel-by-channel breakdown of what works, what does not, and why.
Read guideI built my app. Now what?
The six priorities for week one and the 20+ distractions to skip.
Read guideHow to pitch your app idea
The 15-second pitch framework. Problem first, feature last.
Read guideHow to publicize your app
Community hack, content that earns inbound, and pitch angles that get picked up.
Read guideTools to market your app
The honest category map. What each tool does, what no tool does well.
Read guideFor mobile app founders
iOS and Android specific playbooks.
Mobile app strategy
The five-decision framework indie founders actually need.
Read guideMobile app launch checklist
Four weeks out, two weeks out, launch day, after. Indie-scale.
Read guideIncrease app installs without burning budget
ASO first, then content, then community. What compounds and what does not.
Read guideHow to promote a mobile app
The full playbook at zero, $50-200, and $500+ budget tiers.
Read guideApp SEO for indie founders
The three levers that move App Store rankings in 2026.
Read guideFor web and SaaS founders
Content, SEO, lead gen, and sales motions for web apps.
What is SaaS sales?
The four sales motions and which one fits indie founders.
Read guideSaaS lead gen playbook for solo founders
Inbound, outbound, community, partnerships. What actually works solo.
Read guideSaaS content marketing for indie founders
One pillar per quarter. Distribution over production. AEO baked in.
Read guideSaaS SEO tools: what indie founders need
The four tool categories, what to buy when, and the missing one.
Read guideSaaS SEO services: when to hire, when to DIY
When agencies earn their retainer, and when a $0-50 stack beats a $3K one.
Read guideWant this mapped to YOUR app?
Scout generates a personalized Launch Blueprint with the exact channels, communities, and 30-day roadmap for your specific app. $19 one-time.
Start your Blueprint